LocalVocal is an attempt to empower the various retailers, small-scale and household business owners in metropolitan cities, by providing them a unique platform to promote and market their products to just the right audience. More often than not, these talented individuals fail to get the right exposure for their skills simply because they cannot afford to spend big bucks on marketing. Social media marketing has been around for a while, however one needs to spare massive budgets to advertise their products to more and more people. Other forms of advertising using banners and flyers have their own limitations - too much overhead to create a simple banner/flyer, coupled with random and time consuming distribution of the same at public places. Promotions via SMS'es to individuals usually end up cluttering important conversations in their message boxes and thereby subsequent 'unsubscription' from the store.

These traditional methods of mass advertising usually lack focus and often fall on deaf ears. Their conversion rates are much low. LocalVocal attempts to turn the table and allows you to cater to just the right audience by allowing the audience to come to you rather than you reaching out to them. You can inform your regular customers to follow your business on the platform and encourage them to spread the word in their circles. As your followers grow, so does your potential for sale, because now you know that only the interested group of people is following you and keeping track of all you have to offer - discounts, new arrivals, clearances, slash deals, etc. While your followers can see all your announcements, the others in your neighborhood will also be able to discover you in their news feeds. With the increased visibility, your popularity increases and so does your goodwill in the community.

On the other hand, any normal individual gets a unique platform to search, discover and follow the stores or businesses he/she is most interested in and have the ability to make informed decisions for his/her purchases. There's no more a need to give your email-id's or phone numbers to all those shops you visited in a neighborhood mall to receive 'updates' from them. Rather discover those outlets in the app, check out what's hot and what's not that they are offering and only then choose to follow the store. Even if you didn't follow, you can still search for deals offered by them at any time. So, with an attempt to create a win-win situation for both a seller and a buyer, LocalVocal is trying to make local shopping fun again!!